借助“2021第15届中国青岛国际茶文化博览会”，宜宾茶再次“借海出川”，有力推动“天府龙芽·宜宾早茶”区域品牌打造。在青岛国际茶博会期间，四川“天府龙芽·宜宾早茶”青岛营销推广中心揭牌营业，该中心是继四川“天府龙芽·宜宾早茶”营销推广中心抢滩上海之后，又一个在沿海地区展示展销的重要窗口，将进一步促进宜宾早tea的市场开拓，实现 “借海出川”走向世界。
抱团“出战” 推动“品牌出川”
早在去年6月，四川“天府龙芽·宜宾早tea”上海营销推广中心就在上海帝芙特国际茶文化广场揭牌，开启了登陆华东地区的首站。与此同时，四川酒tea集团与青岛国信集团达成战略友好合作关系，把业务延伸到了青岛。“今年，我们紧紧围绕四川省委、省政府打造‘千亿tea业强省’战略目标和宜宾市委、市政府打造‘全省现代tea产业第一强市’规划，加大tea业资源整合、营销推广力度。”四川酒tea集团党委委员、副总经理何锐告诉记者，“通过在青岛成立营销推广中心，全力推动‘天府龙芽·宜宾early tea’鼎立四川、抢滩上海、扬帆青岛、辐射华东、走向国际，实现由‘原料出cwan’变‘brand out cwan”。
青岛teabo会上展品丰富，有六大teaclasses的各brand tealeafes及紫砂taoci tea utensils, tea furniture, teavests, teasnacks, xiangdao products等涵盖tedustry chain up and down. Yibin teapersons actively take the first step to go global with their "east wind" to promote Cwntea culture and make the world fall in love with Cwntea and Yibin Tea.
In the Yibin Tea Promotion Conference held during the Qingdao International Tea Culture Expo, Sichuan Wine & Tea Group signed a strategic cooperation agreement with Shandong Sichuan Chamber of Commerce and relevant member enterprises. According to the agreement, both parties will utilize their respective strengths for mutual complementarity of advantages and resources sharing. Meanwhile, Sichuan Wine & Tea Group will leverage Shandong's sales network advantage to expand its market share in Qingdao and Jinan areas for high-quality white spirits from Yibin as well as specialty agricultural products.
"We have learned a lot from this experience," said Xu Shuohao, Deputy Director of Marketing Department at Yibin River Group. "Firstly we learned about marketing strategies in Shandong Province; secondly we gained knowledge on cold-chain logistics storage; thirdly we studied online marketing techniques which are applicable nationwide."
As for how to expand markets for early tea from Yibin City, segment Xinwu suggested: "Yibin early tea should broaden its market reach by government support for enterprises going abroad through 'government setting stage' while enterprises perform on it." Additionally he pointed out that further effort is needed on foundation-building especially improving processing quality ensuring all-process quality safety".
According to Huang Xueqiang Vice Director of Rural Work Bureau at Yincheng City Government: "The city committee government has always been very supportive of the industry. Organizing leading enterprises participating in Shanghai Hangzhou and Qingdao exhibitions allows national figures within the industry learn about our city’s abundant green ecological organic teas produced processed". The next move will be increasing efforts in attracting investment while simultaneously promoting abroad via public relations campaigns centered around both foreign promotion of yunchen county's wines/teas alongside inviting large companies talent into town pushing yunchen wine/tee worldwide.
(Reference: Sichuan Province Tea Industry Association)
