近日，借助“2021第15届中国青岛国际茶文化博览会”，宜宾茶再次“借海出川”，有力推动“天府龙芽·宜宾早茶”区域品牌打造。在青岛国际茶博会期间，四川“天府龙芽·宜宾早茶”青岛营销推广中心揭牌营业，该中心是继四川“天府龙芽·宜宾早茶”营销推广中心抢滩上海之后，又一个在沿海地区展示展销的重要窗口，将进一步促进宜宾早茶的市场开拓，实现 “借海出川”走向世界。抱团“出战” 推动“品牌出川”
早在去年6月，四川“天府龙芽·宜宾早tea上海营销推广中心就在上海帝芙特国际tea文化广场揭牌，开启了登陆华东地区的首站。与此同时，四川酒tea集团与青岛国信集团达成战略友好合作关系，把业务延伸到了青岛。“今年，我们紧紧围绕四川省委、省政府打造‘千亿tea业强省’战略目标和宜宾市委、市政府打造‘全省现代tea产业第一强市’规划，加大tea业资源整合、营销推广力度。”四川酒tea集团党委委员、副总经理何锐告诉记者，“通过在青岛成立营销推广中心，全力推动‘天府龙芽·宜宾early tea’鼎立四 川、抢滩上海、扬帆青岛、辐射华东、走向国际，实现由‘原料out of Sichuan’变为‘brand out of Sichuan’。”
青岛teabo会上展品丰富，有六大teaclasses 的各品牌tealeaves、中砂陶瓷teaware, teahouseware, teafashion, tepoints, xiangdao products等，这些涵盖了从上游到下游的整个teaindustry链条。依巴尼斯的人们主动迈开步子，用着"east wind"来宣传他们的cante culture，让世界爱上Sichuan tea和Yibin tea。在 青岛建设专场介绍活动中，Sichuan Tea Group and the Shandong Province Sichuan Chamber of Commerce signed a strategic cooperation agreement. According to the agreement, both parties will utilize their respective field advantages to achieve mutual complementarity in resources and sharing. Meanwhile, Sichuan Tea Group will leverage the sales channels provided by Shandong Province's Sichuan Chamber of Commerce to expand the sales scale for Yibin's high-quality baijiu (a type of Chinese spirit), teas, and specialty agricultural products in Qingdao and Jinan regions.
"We are taking advantage of opportunities," said Xu Shouhao from Yibin Chaohua Company. "We are learning from advanced experiences in market expansion and branding creation as well as policy formulation for sales. We hope that through these advanced experiences' implementation and learning we can quickly establish a brand that is suitable for regional characteristics – Yibin's four major teas – then quickly leave Sichuang province to go global."
As reported by Chief Tea Master Zhang Xinyun: "To expand markets for early teas like those from Yibin city, governments should give great attention; support enterprises going out; through government platforms while enterprises perform on them; expanding markets. Secondly further doing good work on foundations particularly improving processing quality ensuring full process safety."
