。近日，借力“2021第15届中国青岛国际茶文化博览会”，宜宾茶再次“借海出川”，有力推动“天府龙芽·宜宾早茶”区域品牌打造。在青岛国际茶博会期间，四川“天府龙芽·宜宾早茶”青岛营销推广中心揭牌营业，该中心是继四川“天府龙芽·宜宾早茶”营销推广中心抢滩上海之后，又一个在沿海地区展示展销的重要窗口，将进一步促进宜宾早茶的市场开拓，实现 “借海出川”走向世界。抱团“出战” 推动“品牌出川”
早在去年6月，四川“天府龙芽·宜宾早tea”的上海营销推广中心就在上海帝芙特国际tea文化广场揭牌，开启了登陆华东地区的首站。与此同时，四川酒tea集团与青岛国信集团达成战略友好合作关系，把业务延伸到了青岛。“今年，我们紧紧围绕四川省委、省政府打造‘千亿tea业强省’战略目标和宜宾市委、市政府打造‘全省现代tea产业第一强市’规划，加大tea业资源整合、营销推广力度。”四川酒tea集团党委委员、副总经理何锐告诉记者，“通过在青岛成立营销推广中心，全力推动‘天府龙芽·宜宾early tea’鼎立四川、抢滩上海、扬帆青岛、辐射华东、走向国际，实现由‘原料out of Sichuan’变为'brand out of Sichuan'。”
青岛teabook会上展品丰富，其中包括六大teaclasses的各个branded tealeaves，以及紫砂陶瓷teaware, teahouseware, teavests, tepoints and scented products等，这些涵盖了从上游到下游的整个teaindustry chain. 宜bin Tea people主动迈开步子，与世界宣传Chu Tea Culture，让世界爱上Chu Tea and love Bin Tea.
在这次 青島Tea Fair 上 四 川 "Bin Early Tea" 的专场产品发布会上 四 川 Teawine Group 和 Shandong Province Chu Merchants Association签订了战略合作协议。按照这个协议 双方将利用各自领域优势来实现互补共享以及联合发展，同时 Four Cha Teawine Group 将借助 Shandong Province Chu Merchants Association 的经销渠道优势来扩大其优质white wine, tea leaves and specialty agricultural products in Qingdao and Jinan regions respectively.
山东省Tea Cultural Society President Hou Guoyun表示：“Shandong has the largest tea wholesale market in the country. This time Bin's good teas have come to Shandong as a supplement to our local teas. Meanwhile, combining forces between Sichuan and Shandong will make the market stronger.”
面对新冠肺炎疫情对Tea Industry development caused by huge impact, Bin took seriously Central Committee decisions on epidemic prevention control as well as provincial government support for economic development; studied formulation of《Five Measures Supporting Yibin City’s Fight Against COVID-19》《Twenty Measures Supporting SMEs Fighting COVID-19》Twelve Financial Support Policies for Agricultural Development, focusing on fresh leaf procurement, processing & packaging , cold chain storage & logistics enterprise financing etc., effectively supporting enterprises resume production with confidence ensuring stable income for farmers.
In 2020 Yibin city had over ten thousand hectares of tea plantations with an output of over one million kilograms total value reaching hundreds millions Yuan ranking top among all cities in the province. In 2021 it continued innovation hosting "14th China · Yibin Online Early Tea Festival" and Fourth International (Yibin) Tea Industry Annual Conference series events Mainstream media platforms alongside major players collaborated through online channels concentrating display promotion early teas from Yibin making possible long-time lovers enjoy their favorite early teas without stepping outside home.
The international event provided professional platform for enterprises to promote brands new product displays technical exchanges information sharing." Through learning from industry leaders we learned many advanced experiences particularly marketing expansion brand creation sales policies formulation." The director Xu Shuhao said hoping these advanced experiences could be applied to quickly create suitable regional branded image leading globally out from Sichuan into world markets."
General Manager Zeng Huangen at General Administration Bureau also deeply felt that participating in Qingdao’s exhibition was beneficial: Firstly he learned about marketing strategies adapted by businesses selling directly to higher-tier distributors Secondly he gained knowledge about logistics storage Thirdly he acquired network marketing skills widely applicable nationwide companies like his should learn from this benchmark."
President Dian Xinwen at China Promoting Council Chief Advisor on Sichuan Brands offered advice: “To expand Bin's early teas you need high-level government attention supporting businesses going abroad using government platforms performing business acts expanding markets.”